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Team Lightning News & Events
03/03/2010 - Facebook FAQ

Types of Facebook accounts

  • Personal Profiles, Facebook Page, Group, Business Accounts

How are Pages different from personal profiles? Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook. You may only create Facebook Pages to represent real organizations of which you are an authorized representative. Fans of your Page won't be able to see that you are the Page admin or have any access to your personal account.

How are Pages different from groups? Pages can only be created to represent a real organization, business, celebrity, or band, and may only be created by an official representative of that entity. Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. Groups can be kept closed or secret, whereas Pages are intended to help an entity communicate publicly.

Pages also allow people to maintain a personal-professional distinction on Facebook. If you're a group admin, your name will appear on that group, while Pages will never display their admins' names. Additionally, when you take actions on your group, such as posting on your group's wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.

Where will pages appear on the site? Every Page will appear in search results on Facebook. When a user becomes a fan of a Page, that Page will appear in the Pages section on the Info tab of the user's profile. Additionally, all Pages can be found in the Page Directory.

Facebook Page: Pages are for organizations, businesses, celebrities, and bands to broadcast great information to fans in an official, public manner. Like profiles, they can be enhanced with applications that help the entity communicate with and engage their fans, and capture new audiences virally through their fans' recommendations to their friends.

You can create and manage a Facebook Page for your organization from your personal account. Please note that only the official representative of an organization, business, celebrity, or band is permitted to create a Page.

What is the difference between a business account and a user profile? Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests.

Can I target my updates to specific fans? Page Admins can choose whether they wish to send an update to their entire fan base or to target their update to fans in a specific demographic. The "Target this update" option will allow Page Admins to target their update by location, sex, and age. Only fans in the target group selected will receive the update from the Page.

Can I send a private message to individual fans? Facebook Pages do not currently have an Inbox, and can't be used to contact individual fans directly. We may add this feature in the future but don't have a date for when this might happen. At this time, if you choose to send a personal message to a user, it will appear to come from you and not from the Page. Similarly, users aren't able to contact Page admins through the Page.

How can I reach my fans through their News Feeds? Your Page can now post status messages - short text-only messages like those found on user profiles. Soon, these statuses will appear in fans' News Feeds.

Can I publish posts to specific fans, instead of to everyone? Yes, you can publish posts, links, photos, and videos to fans based on location and language. This is controlled via the "Customize" option, located in the dropdown next to the "Share" button in the publish box. A post that is published to Facebook users in a specific location or language will only be visible to those users. All other users will never see the post in the News Feed, on your Page, or anywhere else across Facebook.

How do I know which fans a post was published to? Mousing-over the "people" icon, which will appear at the bottom of any post published with custom settings, will display which fans a post was published to.

If a fan comments on, or likes a post that is published with custom settings, will it be visible to that fan's friends? It will only be visible to that fan's friends if they are also part of the group you specified when selecting custom settings.

How can I message all the fans attending my Page's event? At this time, it is not possible to message all the fans attending an event you have created on your Page. You will need to use the Page's "Updates" feature in order to send out a message to your fans.

How do I remove a fan? To remove a fan, please follow the steps:
1. Click "See all" under the Fans section
2. Select the "X" next to a user's name
3. Click "Remove."

To permanently ban a fan, follow these steps:
From the Fans section:
1. Click "See all" under the Fans section
2. Select the "X" next to a user's name
3. Check the box next to "Ban Permanently"
4. Click "Remove"

From a Wall post or comment:
1. Click "Report" next to the user's post or comment
2. Select the reason for the report from the drop-down menu
3. Provide additional information about the abusive comment
4. Select the box to permanently ban the user

How can I use News Feed to get the most out of my Facebook Page? News Feed is a feature that tells Facebook users about their friends' recent activities on the site. The News Feed is the first thing users see on their home page when they log in to their accounts.

News Feed drives the viral spread of information on Facebook through networks of friends. It can cause a snowball effect - as something becomes more popular, more people hear about their friends doing it through News Feed, and then do it themselves. This, in turn, causes even more people to hear about it through News Feed, and so on. This can result in literally hundreds of thousands of people hearing about something in just a matter of days.

Harnessing the power of News Feed is crucial to accruing a high number of supporters and spreading your message to the most people on Facebook.

Why is a Page a better solution than a personal account for artists, businesses, or brands? Personal accounts are optimized for individuals, not artists, businesses, or brands. Facebook Pages allow artists, businesses, and brands to showcase their work and interact with fans. These pages come pre-installed with custom functionality designed for each category. For example, a band Page has a music player, video player, discography, reviews, tour dates, and a discussion board that the artists can take advantage of. Third party developers will also build an array of applications that they will compete for Page Admins to add to their Pages. Facebook Pages are also not subject to a fan limit and can automatically accept fan requests.

How do Pages create distribution and publicity for artists and businesses? Facebook Pages enable artists, businesses and brands to communicate through the viral distribution mechanism that leverages Facebook users' authentic social connections and rich communication channels, including News Feed, Mini-Feed, and Inbox. Because Facebook's user profiles are authentic and their connections with other users are real, the social influence of these stories is tremendously powerful.

Users want to know what their friends are listening to and try out their recommendations. Whether it's playing a track, watching a video, writing on the wall, writing a review, or attending an event, a fan's interaction with a Page can generate News Feed stories to his friends. Since users can immediately click through to that Page and interact with it, engaging Pages will benefit from a virtuous cycle of user attention. Additionally, Pages will be publicly viewable, so Facebook users searching for a particular artist or company on the World Wide Web will find a presence for that group in an environment they know and trust.

Can I invite people who do not use Facebook to become a fan of my Page? Pages will be publicly viewable, so people searching for a particular artist or company on the World Wide Web will find the Page's Facebook presence and be able to view that Page's photo and basic information. In order to view a Page in its entirety, become a fan of a Page, and engage with a Page, the individual must join Facebook.

How can a user find and fan a Page? Pages will receive News Feed distribution for various actions fans take on the Pages. Users will see these stories and can click through to the Page and can then become of fan of the Page. Alternatively, if a user sees a Page he likes on a friend's profile, he can visit the Page by clicking on the Page's profile photo. He can also search for the Page by name, either within Facebook or from a global search portal. On the Page, he can click on the "Become a Fan" button in the upper right hand corner.

How can I increase my fan base and engagement with my Page? Facebook Pages and the natural distribution through News Feed are free to Page Admins. Page Admins will have an opportunity to incrementally increase distribution as well with paid advertising. Paid promotion are the Facebook Ads created specifically to promote traffic to your Facebook Page.

Why should my Page become a fan of another Page? The ability to become a fan of another Page allows Page administrators to clearly affiliate with other brands, businesses, and public figures. By becoming a fan of another Page, your Page will publically support that Page.

What is the "Favorite Pages" section? Who can see it? The "Favorite Pages" section will display all the Pages that Page administrators publically support. Only Page administrators will be able to add other Pages to their "Favorite Pages" section. All users can see the "Favorites Page" sections.

How do I get a Page Badge? How can I promote my Page to my fans off of Facebook? The "Find Us on Facebook" badge provides your business a way to promote your Page off of our website, and help direct your customers to your presence on Facebook. This Badge can be applied in-store or on location, on the web, and in print collateral. You can learn how to create a badge for your Page from the "Promotion Guidelines" link, in the "Promote your page" section when you are editing your Page.

Can Pages monetize their presence on Facebook? Page Admins are welcome to build merchandising, ticketing, and downloading applications, or to use those provided by 3rd party developers. On the canvas pages of these applications, they may choose to run paid 3rd party advertising pursuant to the Platform Terms of Service. The off-network website of any artist, business, or brand may be linked prominently on any Page, so traffic can be directed to an external monetizing site.

Which Pages will be the most successful? The Pages with the freshest, most engaging content stand to gain the most from this new product since each track played, video viewed, review written and event attended can generate News Feed stories that propagate through the social graph. Facebook will accelerate the rate at which unknown entities become popular, and it will also fortify the position of those who are already recognized highly among users. Whether large or small, all artists, businesses, and brands have the potential for exponential distribution through the graph if they can engage users.

What is organic promotion? Organic promotion refers to the News Feed stories automatically generated from the actions taken by users on your Facebook Page. You can increase the distribution of these stories to your fans' network of friends with Social Ads.

What is paid promotion? Paid promotion are the Social Ads created specifically to promote traffic to your Facebook Page.

How will Page Admins know how engaged their fans are? Powerful reporting and insight tools are provided free to Page Admins. On a cumulative and week-over-week basis, these granular reports will measure reach (e.g., impressions, clicks), viral impact (e.g., fan adds), responder insights (e.g., gender and age), and engagement (e.g., video plays and wall posts) of visitors to the Page. One advantage of using the applications designed by Facebook is the ability to receive these free, regular, detailed updates on the growth of the page.